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Raising the Bar



For real estate and infrastructure industry, it is very important to create, manage and retain the client base.Creating database of prospective customers, following up with them, managing the entire marketing and sales cycle are key activities which if not managed properly can result in under-performing sales team. Also visibility to sales pipeline with a clear view of the sales cycle where a particular lead can be helpful for the management to track whether the sales efforts are on target.


Highbar Technocrat with the help of integrated CRM tools helps to track all the contacts with the clients, maintain client-wise record and assist in better servicing of the customer. This is very important as rich customer experience results into better acquisition and retention of customers. We at Highbar Technocrat, help real estate industry to take care of various aspects of client management such as lead management, sales, marketing, customer care and services.

Some of the key features of CRM tools are:

  • Contract and account management
  • Lead management
  • Opportunity and account management
  • Sales forecasting
  • Marketing content storage and presentation
  • Campaign management
  • Reports and analytics


  • Increased sales effectiveness
  • Increased customer loyalty and referrals through better servicing
  • Integrated client information across the organization
  • Visibility to management about the sales pipeline.
  • Identifying trends regarding lead sources and conversions